#100WastedWeeks – When to create your branding

When to create your branding

“Hey Alexis, I really value your feedback, would you mind giving your view on which of these logo designs would be best for my startup?” This is a common request I get from friends, customers, and members of my Parentpreneur Accelerator Community. I am flattered that these entrepreneurs value my opinion… however I don’t have…

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#100WastedWeeks – WHEN to do those 100 ‘must do’ startup jobs

100 Must-Dos for a Startup Business

As an entrepreneur, you are bombarded with 100s of things you ‘must do’ to make your business successful. Whether it’s registering all the domain names close to your business name, posting on social media 8 times a day, writing twice a week for your blog, or going out networking, the advice out there always seems…

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The roadmap for a successful Parentpreneur

Would you like to know the winning strategy for your startup business? It starts with understanding this simple roadmap for startup success, which looks like this: Too many startup businesses attempt to go straight to the 3rd stage, thinking that they need to go straight for “Financial Freedom” by paying for Facebook ads, using scalable…

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How to connect with your audience in the first 30 seconds of your pitch

How to connect with your audience in the first 30 seconds of your pitch

Are you preparing to present your product/business to customers and/or investors? The start of most pitches SUCK. They don’t connect with the audience, and come across as either sales-y, boring, or just amateur. This sends investors to sleep, and puts customers on-guard. The funny thing is… there is actually a really simple trick that avoids…

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3 mistakes entrepreneurs make when setting prices

3 mistakes entrepreneurs make when setting prices

Many businesses struggle to set prices for their products / services. Not just startups, but long-running businesses, particularly companies with high costs and lots of competition. If you set prices too high you may push potential customers away. Set prices too low and you reduce (or eliminate!) your profit. So, to help you avoid these traps, here are 3 of the…

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